Tough Guy PSA
FATHERS INCORPORATED RELEASES FIRST OF SEVERAL PUBLIC SERVICE ANNOUNCEMENTS TO ADDRESS FATHERLESSNESS AND MENTORING
(Order Form at bottom) click here to view “TOUGH GUY“
PSA’s are part of the “Ties Never Broken” Blue Bow Tie Campaign
ALBANY, NY; August 8, 2011– Inspired by President Obama and White House efforts to raise the awareness of the effects of fatherlessness and the increased need for mentoring; Fathers Incorporated has release the first of several public service announcements to address these issues.
Produced by GradyGirl Productions Inc., (www.gradygirl.com | 718.915.6831) this first psa “Tough Guy” speaks from the voice of a young African American male; speaking from his heart about how he feels about not having his father in his life.
“Our community must see tougher and more focused messages about our children growing up with without fathers and positive male role models,” says Kenneth Braswell; Executive Director of Fathers Incorporated. “The impact on African American communities is devastating; our children are losing this battle, moms are beyond stressed and willing fathers/men are being pulled in multiple directions of need.”
The numbers speak for themselves:
- About 80% of African American children can expect to spend “a significant” portion of their childhood living without their biological father.
- The 4.5 million African American men ages 15 to 29 represent 14% of the U.S. male population of that age and 12% of all African Americans in the U.S. Their high rates of death, incarceration, and unemployment, and relatively low levels of college graduation rates raise concerns for African American families and the nation’s economy. (Kaiser Family Foundation)
The above statistics speak only to a minute portion of problems confronting today’s fathers; particularly African and Latino American. As men of color become more and more disenfranchised; it is our younger population of men who struggle the most. No one would argue that in times like these, no child should be without a dad, however and unfortunately, it the population of young black and Latino males who find themselves under the worst of this nation’s social statistics.
The Fathers Incorporated website will host tips for fathers looking to reconnect with their children as well as resource links to services and support. “We know our fathers need more help and assistance; we can’t provide it all, but it’s a start. We owe it to our children and communities to at least try.”
The campaign slogan; “Ties Never Broken,” is the theme that embodies the need of addressing fatherlessness and mentoring. The term speaks to the all too real connection between a child and their biological father. Estranged, deployed, deceased or otherwise, there is a tie/connection that is never broken between parents and their children. We believe that the symbol of a bowtie expresses this reality. Especially since a tie is such an intimate ritual between a father and son.
In the coming months the agency will release other public service announcements, posters, the blue bowtie lapel pins and partnerships to engage and assist in furthering messages of responsible fatherhood and mentoring.
To receive a copy of the “Tough Guy” psa, email fathersincorporated@gmail.com
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Credits:
Executive producer: Kenneth Braswell, Sr.
Produced by: Gradygirl Productions, Inc.
Directed and written by: Tonia R. Grady
Shot by: Stacey Muhammad
Edited by: Adam Hall
Music by: Bryan Cogshell
Actor: Christian
Voiceover by: Robert Wheeler, Jr.
Thank you for requesting the Tough Guy Public Service Announcement.
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