TNB APPEARS IN NEW VIDEO with TRAY CHANEY
Chris Broussard (National Spokesperson) Promotes Campaign to 25 Million Viewers on Christmas Day
Tray "Poot" Chaney and Skip Chaney (father)
January 4, 2012 (NEW YORK) Tray Chaney who appeared on the HBO program The Wire as “Poot Carr” is releasing a highly anticipated video entitled “Fatherhood”. The video directed by Lamar Tyler and produced by Don Cox kicks off the year by promoting the critical importance of responsible fatherhood and mentoring. “I went into this project with the hopes of addressing the challenges of fathers; including myself. It’s important to remember our responsibilities towards our children and ourselves, says Chaney.
The release of the video falls on the heel of the campaign’s National Spokesperson; Chris Broussard wearing the Ties Never Broken pin as he debuted in his new position as a NBA analyst for ESPN. The five NBA games on Christmas averaged 6.2 million viewers based on fast national ratings, up from 6 million last year. The Bulls-Lakers matchup was the third most-watched regular-season game ever on ABC. It was ESPN’s highest-rated Christmas prime-time game. The day’s first contest, Celtics-Knicks on TNT, was the most viewed Christmas game ever on cable. “Chris’s support of the campaign is incredible. His support helps the agency continue to effectively encourage the conversation and raise awareness of the issues and concerns created by fatherlessness,” says Kenneth Braswell; Executive Director of Fathers Incorporated.
Chris Broussard on ABC
The campaign caught the eye of Chaney after he and Braswell spoke together at the Congressional Black Caucus. His excitement in writing the lyrics and producing the video in such a short time was incredible. So much so, he included his own father and son. “Working with my own father and son in the video was one of the greatest gifts I have had in my career. That is something that some young men have not experienced. I want them to know what a blessing it is to have their father and children in their lives and be the example we want them to be as well.” Chaney also is the author of his self-published book entitled The Truth You Can’t be Tray”
The Ties Never Broken campaign has also garnered the support of former New York Knicks forward Allan Houston and Miami Heat’s Dywane Wade (Wades World Foundation). Later this month Fathers Incorporated is preparing to host its annual dinner on January 25th at Medgar Evers College in Brooklyn, New York
For more information contact Fathers Incorporated at 518-227-6161 or fathersincorporated@gmail.com. Fathers Incorporated can be found at www.fathersincorporated.com. Visit Tyler New Media, Inc. at http://www.tylernewmedia.com.