Mission and Focus
The campaign design seeks to reduce father absence by engaging dads at the early stages of their child’s development, which makes them more likely to continue their involvement through all of the stages of their development.
As a result of our efforts, we can increase father involvement, including participation in pre-natal and early child visits, found to be related to positive maternal outcomes and child outcomes.
Our campaign pillars are:
Health & Wellness
Campaign Logic Model
Unfortunately, father involvement tends to decrease over time, particularly among nonresident, never-married fathers. Further, compared to other fathers, fathers who do not have a close or marital relationship with the mother of their child at birth or close ties to the child's extended family tend to have less contact with their children and the weakest connections to their children.