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Adam - Our Spokesperson


Meet Adam

In 2018 we know more about our families than we’ve ever known. The construct of families has changed significantly. For today’s young men, life is more of a struggle across most statistical measures; especially for young African American men.
Adam is the prototype for the young adult this campaign was designed. His vitals are:

  • 19 years old and obtained his G.E.D.
  • Currently working part-time at a fast food restaurant
  • Has short term goals in the music industry
  • Has a 1-year old son
  • Lives at home with his mom and the mother of his son
  • His mom is divorced and remarried
  • Biological dad is remarried with 2 children
  • Has had a brush with law enforcement (misdemeanor - shoplifting)
  • Undiagnosed anger issues
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