The Real Dads Read program places little libraries in barbershops to encourage fathers to read to their children while they wait for a haircut.
Fathers are able to share books in the barbershop and also take the books, which are intentionally chosen to be culturally relevant for African American families, home for free.
Findings from qualitative interviews demonstrate that barbers had varying degrees of knowledge about and buy-in to the program.
Barbers who saw themselves as “readers” discussed the importance of the program in supporting children’s learning, articulated specific strategies that they used to encourage fathers to share books with their children while at the barbershops, and endorsed the need for taking books home to bolster children’s home libraries.
These barbers were also much more likely to speak of themselves as a personal and professional resource for families and to articulate the importance of the barbershop as a gathering place for African American men.
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